How Greetz Reached 10M+ Views with Micro Influencers
N2D
Greetz
10M+
views generated with micro & macro influencers
5.59%
engagement rate driven by micro-first content
< €4
CPM through efficient influencer marketing
Greetz wanted to boost brand awareness and activate discount codes during a key commercial moment. The strategy had to be built in one day, with a target of 7M+ views — more than 2x their usual monthly performance.
Process
One-day strategy. Full-scale execution.
We launched a performance-driven influencer marketing strategy built for speed and scale.
- Defined audience, creator mix, and UGC content pillars in 24 hours
- Chose a micro influencer–first model to maximize testing speed
- Built a roster of 50+ micro influencers, 10+ mid-tier creators, and 2 macro creators
- Each creator delivered multiple UGC assets to rapidly test formats and hooks
- Scaled only proven creators and content, supported by selective Spark Ads
Timeline
- Week 1-2: Test content angles with micro’s
- Week 3+: Double down on winning micro & macro creators
No guesswork. No wasted spend. Just proof and scale.
Outcome
- 10M+ views
- 5.59% engagement rate
- CPM below €4
- KPIs hit before full budget spend
n2d
“If there’s one thing I love, it’s a challenge — pushing a little further, trying something new, and finding creative ways to reach even more people. Influencer marketing never stands still, and that’s exactly what makes it fun. At Greetz, we build new campaigns from scratch every month. After strong results in September with birthday- and impact-driven campaigns, we carried that same energy into October. With relatable, simple concepts and a line-up of amazing creators — big and small — we were able to reach multiple target audiences at scale. The result of the October campaign was 10.4 million views, creating real visibility and impact for Greetz.”
Eva Eblé
Social Media & Influencer Marketing Manager
