Consorcio del Jamón Serrano Español Enters the Dutch Market with N2D
Nigel van der Horst
ICEX
300,000+
organic video views
3
major food events activated
6
months of consistent brand presence
Through ICEX - the Spanish Institute for Foreign Trade - Consorcio del Jamón Serrano Español set out to introduce their premium Spanish ham to Dutch consumers. Their vision: organic visibility through content that feels real, culinary, and personal — not like a scripted campaign.
Process
N2D connected them with Nigel van der Horst, a fitness and food creator known for his high-quality, lifestyle-driven content. Over the span of 2024, Nigel became the face of Spanish ham in the Netherlands.
Key touchpoints included
- Representation at three major culinary events, including Culipers and the Food Specialiteiten trade fair
- Three custom video recipes, generating 300,000+ organic views
- Organic integration of the products throughout the entire collaboration, both in feed and stories\
With strong engagement and natural brand storytelling, the campaign exceeded expectations. As a result, N2D has been invited to join ICEX’s 2025 European influencer tender.
n2d
This collaboration just made sense. Spanish ham is something I truly enjoy using in my kitchen, so creating content around it felt natural. From the events to the recipes, everything aligned with my style — and my audience loved it.
Nigel van der Horst (Chef met Lef)
influencer
